May 2018

Visibility Problem or Strategic Symptom?

  A Deeper Look Do you really have a visibility problem? Or is it a symptom of your overall strategy? We have a tendency to consult and to identify problems too quickly. I have noticed, particularly in sales conversations, people may too quickly give me a perspective of what I need. Or the opposite happens, and they give me no direction at all. But after speaking to many entrepreneurs during the last six years, a light bulb came on for me. It’s not always about messaging, or how many social media posts or events you’re attending. A lot of times, there are deeper issues at work, and they are worth a closer look. Going to the outer activities such as marketing, sales or message is easy because it’s more tangible; things like building a website or creating a social media post. But going deeper is always worth the extra effort. Take a closer look: -Is it really all about frequency? Is social media really the answer, or is it a PR problem? Is it a business-to-business strategic problem that is being confused with a business-to-consumer solution? -Is it a confidence problem? Is it a value-based exchange? Or is it that you don’t know your audience well enough? Is it a delivery issue? Next time your visibility activities aren’t yielding the results you are looking for, look deeper, look within. Take a look from the inside out. Strategy Quiz Are you thinking like a strategist? -Are your strategic questions focused on resolving a problem? -Are your strategic questions focused on creating an opportunity? -Are you building a market? -Are you finding a market? -Do you know your value before the conversation? -Do you know your audience before the conversation? -Is your strategy focused on your problem for the next four weeks, or focused on building a legacy for the next 100 years? -Is it sustainable and attainable? -Can you do it? -If you can’t do it, who can?    

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Doing & Being

Doing & Being By Virginia Nava Hieger “Use a more human perspective of business that includes listening to your body, intuition, and wisdom—and then take action. Take time to incorporate aspects that inspire you: music, colors, fresh air, or a dance break. This can be as simple as a five-minute break. Take time to take action, and let go of perfection. Take action and create progress.” Do you want to achieve more clarity and focus—and less overwhelm? I have noticed lately with CEOs and entrepreneurs that there is an imbalance of energy. Personally, I notice that when I am unaware or unintentional, I can fall into either doing or being. I have noticed that a balance of energy is key for success, with clarity and focus. When the energy of doing is too apparent you can see the side effects: mental exhaustion, lack of clarity, too many ideas rolling all over the place, meetings without focus. When the energy of doing is focused and balanced, it can lead to great results: effectiveness, productivity and focus. When the energy of being is available, its results are a great openness: in conversations, in learning from opportunities or perceived mistakes, and in being able to hear oneself and decide what is best to accomplish goals. When the energy of being is lacking, there’s a disconnection from self, from the whole-being and more logical tendencies, and from inner knowing and wisdom. How can you become more aware of the levels of balance between doing and being? Start by noticing exhaustion levels and openness levels, as well as the amounts of clarity and productivity in your life. Instead of going about the general way of business, which was created in the industrial era and focused on mass-production and machines, use a more human perspective of business that includes listening to your body, intuition, and wisdom—and then take action. Take time to incorporate aspects that inspire you: music, colors, fresh air, or a dance break. This can be as simple as a five-minute break. Take time to take action, and let go of perfection. Take action and create progress. The combination of being and doing brings a sense of wholeness and allowing flow. There may be times that are too unbalanced, or too demanding emotionally, and so your sense of doing and being needs to be more mindful. To summarize: -Write: 5 things that inspire you that you can do in 5 minutes. -Write: 5 things that you can do to move yourself forward in the highest service of you and the world. -Write how and why both being and doing can serve you: -How do you feel during a walk, in the shower, sitting playing, or contemplating an idea? -How do you feel when you are doing things with purpose?    

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